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Holiday Online Sales Defy Gloomy Forecasts and Cap a Surprisingly Strong Season With Robust December Sales – Tyler Morning Telegraph

Holiday Online Sales Defy Gloomy Forecasts and Cap a Surprisingly Strong Season With Robust December Sales – Tyler Morning Telegraph

SAN JOSE, Calif.–(BUSINESS WIRE)–Jan 4, 2024–U.S. shoppers continued to demonstrate determination in December to fulfill loved ones’ holiday wishes — and perhaps their own — pushing online holiday sales for the season 7% higher than last year, according to data from Signifyd.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240104192111/en/Holiday Online Spending Increase — 2023 vs. 2022 (Graphic: Business Wire)December’s 11% online sales growth over 2022 was astonishing given early season predictions that spending would lose steam through the fourth quarter and end with December seeing 3% growth.The overall increase in fourth-quarter sales also surpassed early-season projections and defied conventional… 

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