How local Indonesian brands are thriving with live commerce | Analysis – Campaign Asia

The shift towards online shopping is not exactly new in Indonesia as it continues a theme that industry observers have seen, especially since the pandemic.  However, brands are increasing their investment into various shopping formats, notably live commerce on platforms like TikTok and Shopee, which competes against existing marketplaces like Lazada and Tokopedia and the offline retail pie.  In Indonesia, which ranks as the second largest user of TikTok globally, Indonesians scroll through and spend many hours on the app daily.   As a result, exposure to live shopping becomes part of the overall TikTok experience, leading to spontaneous and impulsive purchases as… 

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