Skip to content

ICSC: Store openings, closings greatly impact online sales – Chain Store Age

ICSC: Store openings, closings greatly impact online sales – Chain Store Age

Opening a store leads to a 6.9% increase in online sales in the surrounding trade area.Store openings increase a brand’s e-commerce business. Closing a store has the opposite effect.Opening a store leads to a 6.9% increase in online sales in the trade area surrounding that store for the following 13-week period, according to a new report from ICSC. For emerging retailers, the number jumped to 13.9%, signaling the importance of in-store shopping for brand growth.The study,  “The Halo Effect III: Where the Halo Shines,” which analyzed 69 retailers from 2019 to 2022, found that opening a new physical store leads to a 37% average… 

Read More

EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

Leave a Reply