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20 most popular India ecommerce startups 2024

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Top 20 Indian online shopping sites & startups

With more than one billion people, India has witnessed a significant boom in the e-commerce sector over the past decade, with several startups emerging as major players in the industry. These startups have not only transformed the way Indians shop but have also attracted substantial investments and global attention. Here are some of the top Indian e-commerce startups with more than one million monthly visits.

  1. Flipkart – 185 million monthly visits

    • Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart is one of India’s largest e-commerce platforms. It offers a wide range of products, including electronics, fashion, and groceries. Flipkart gained global recognition when it was acquired by Walmart in 2018.
  2. Myntra – 66.8 monthly visits

    • founded in 2007, is a fashion-focused e-commerce platform. This startup has gained immense popularity for its wide selection of clothing, footwear, and accessories. Myntra was acquired by Flipkart in 2014.
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  3. Indiamart – 70.3M

    • IndiaMART is one of India’s leading online business-to-business (B2B) marketplaces, playing a pivotal role in connecting buyers and suppliers within the country’s vast and diverse business landscape. Founded in 1996 by Dinesh Agarwal and Brijesh Agrawal, IndiaMART has become a trusted platform for businesses to discover products, services, and partners.IndiaMART’s primary mission is to facilitate trade and business growth by bridging the gap between businesses of all sizes, from small and medium enterprises (SMEs) to large corporations.
  4. Makemytrip – 40.1M monthly visits india-ecommerce startups

    • is one of India’s most prominent and pioneering online travel startups, specializing in providing a wide array of travel-related services to individuals and businesses. Established in 2000 by Deep Kalra, MakeMyTrip has played a transformative role in the way Indians plan, book, and experience their journeys, whether for leisure or business purposes.
  5. Meesho – 33.4M monthly visits

    • an Indian e-commerce platform that stands out for its unique business model, which empowers individuals, particularly women and micro-entrepreneurs, to start their own online businesses with minimal investment. Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, startup Meesho has rapidly gained popularity and disrupted the traditional e-commerce landscape in India.
    • At its core, Meesho serves as a social commerce platform that connects suppliers and manufacturers of various products with a network of resellers and individual sellers
  6. Nykaa – 14M

    • Nykaa is a prominent INykaa-india-ecommerce startupsndian e-commerce platform specializing in beauty and cosmetics products.
    • Founded in 2012 by Falguni Nayar, a former investment banker, startup Nykaa has rapidly grown to become one of the country’s leading beauty and lifestyle retail destinations. The company has played a transformative role in the way Indian consumers shop for beauty products, offering a wide range of cosmetics, skincare, haircare, fragrances, and wellness items.
  7. Zomato – 11.9M

    • While primarily known as a food delivery and restaurant discovery platform, online restaurant booking startup Zomato has expanded into various other areas, including grocery and online ordering of food and beverages.
  8. FirstCry – 9.8M

    • Firstcry-india-ecommerce startups
    • Catering to the needs of parents and infants, FirstCry is a leading online platform for baby and kids’ products. It offers a comprehensive range of baby care products, toys, and maternity essentials.
  9. BigBasket – 9.4M

    • Founded in 2011, BigBasket is a leading online grocery delivery platform in India. It allows customers to order fresh produce, groceries, and household items for convenient doorstep delivery.
  10. Moglix – 9M

    • Moglix is an Indian technology-driven B2B (business-to-business) e-commerce platform specializing in industrial and manufacturing products. Founded in 2015 by Rahul Garg, Moglix has rapidly grown to become a leading player in the industrial procurement and supply chain management sector in India. The company’s mission is to revolutionize and digitize the traditional supply chain processes for businesses in the manufacturing and industrial sectors.
  11. SnapDeal – 8.8M monthly visits

    • Snapdeal was founded in 2010 by Kunal Bahl and Rohit Bansal. It started as a daily deals platform but later transitioned into a full-fledged online marketplace. Snapdeal has a diverse product catalog and has attracted investments from various global companies.
  12. Grofers – – 7.8M visits

    • As of my last knowledge update in September 2021, “Blinkit,” formerly known as “Grofers,” is an Indian online grocery delivery platform that specializes in providing a wide range of groceries, fresh produce, household essentials, and daily needs items to customers. Founded in 2013 by Saurabh Kumar and Albinder Dhindsa, the company has gained recognition as one of the leading players in India’s rapidly growing online grocery delivery sector.
  13. Cars24 – 6.9M visits

    • Cars24 is an Indian tech-driven platform that specializes in facilitating the buying and selling of used cars. Founded in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal, Cars24 has emerged as a prominent player in the pre-owned automotive market in India. The company has revolutionized the traditional process of buying and selling used cars by introducing transparency, convenience, and efficiency through its online platform.
  14. MamaEarth – 5.4M visits

    • Mamaearth is an Indian skincare and personal care brand that specializes in producing a wide range of products with a strong focus on natural and toxin-free ingredients. Founded in 2016 by Varun Alagh and Ghazal Alagh, Mamaearth has quickly gained recognition for its commitment to providing safe and environmentally friendly alternatives for consumers in the beauty and personal care industry.
  15. TradeinIndia – 5.3M visits

  16. Spinny – 5M

    • Spinny is an Indian online platform that specializes in the buying and selling of high-quality, certified, and well-maintained used cars. Launched in 2015, Spinny has established itself as a trusted name in the pre-owned car market in India, offering a hassle-free and transparent car-buying experience to customers. The company’s mission is to redefine the way Indians perceive and engage with the used car industry.
  17. Purplle – 4.4M

    • Purplle is a prominent Indian beauty and personal care e-commerce platform that specializes in offering a wide range of beauty products, cosmetics, skincare, haircare, fragrances, and wellness items. Founded in 2011 by Manish Taneja and Rahul Dash, Purplle has gained recognition for its commitment to providing a diverse selection of high-quality beauty products at competitive prices, making it a popular choice among beauty enthusiasts in India.
  18. Olacab – 3.3M

    • Ola Cabs, commonly known as Ola, is one of India’s largest and most popular ride-hailing companies. Founded in 2010 by Bhavish Aggarwal and Ankit Bhati, Ola has transformed the way people in India commute by providing a convenient and reliable platform for booking rides through a mobile app. Ola offers a range of transportation options, including cabs, auto-rickshaws, and even rental cars, making it a versatile choice for travelers. With a presence in numerous cities across India and expanding internationally, Ola has become a significant player in the global ride-sharing industry, known for its commitment to innovation, safety, and affordability.
  19. Droom – 2.1M

    • Droom is India’s leading online marketplace for buying and selling automobiles. Founded in 2014, it offers a wide range of vehicles, including cars, motorcycles, and even planes. Droom’s platform provides a transparent and hassle-free experience with features like vehicle history reports and a comprehensive certification process. It has gained popularity for its innovative approach to automotive e-commerce and its commitment to customer trust. Droom has expanded its presence to multiple cities in India, revolutionizing the way people buy and sell vehicles online.
  20. ShopClues – 1.9M

    • ShopClues was an Indian e-commerce platform that offered a wide range of products, including electronics, fashion, home goods, and more. Founded in 2011 by Radhika Aggarwal, Sandeep Aggarwal, and Sanjay Sethi, ShopClues aimed to cater to the needs of budget-conscious shoppers by providing a marketplace for affordable products and discounts.
  21. Livspace – 1.9M

    • Livspace is an Indian interior design and home renovation platform that offers end-to-end home design and improvement solutions to homeowners. Founded in 2014 by Anuj Srivastava and Ramakant Sharma, Livspace has transformed the way people design and renovate their homes by leveraging technology and a network of interior designers and contractors.
  22. Paytm Mall

    • An offshoot of the popular mobile payments and digital wallet service Paytm, Paytm Mall offers a range of products, including electronics, fashion, and home goods. It leverages the digital wallet to facilitate payments and cashback offers.

These Indian e-commerce startups have made significant contributions to the growth of the online retail industry in India. Their innovative business models, competitive pricing, and customer-centric approaches have allowed them to thrive in a rapidly evolving market. Additionally, these companies have attracted substantial investments from both domestic and international investors, indicating the potential and vitality of India’s e-commerce ecosystem.


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