Taiwan has a vibrant and competitive online shopping scene that has been growing rapidly in recent years. The country has a highly tech-savvy population with a high penetration rate of smartphones, making online shopping a popular choice for many consumers with many ecommerce startups. In addition to the major top Taiwan online shopping sites & apps, many Taiwanese online shopping retailers and ecommerce startups also have their own online stores by themself or on top marketplaces and ecommerce platforms. These include well-known names such as Uniqlo, Muji, and IKEA, as well as smaller, independent retailers and ecommerce startups. Together with a regional player is Shopee from Singapore, and most top local Taiwan online shopping sites, Taobao China, Amazon is also popular with Taiwanese as well.

10 most visited Taiwan online shopping sites & apps 2024

1. Taiwan online shopping sites No.1: Shopee Taiwan

   • 70 million monthly visits
   •  Part of Sea (Garena), the game and ecommerce unicorn from Singapore. Shopee is the leading e-commerce online shopping site in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping
   • Read more about Shopee…

2. Taiwan online shopping sites No.2: MomoShop

   • 33.6M monthly visits
   • home shopping TV channel started in 2004 – A product of a joint venture between Fubon Taiwan, South Korea Lotte . Momo sells everything from beauty , food care, fine shoes, home life, leisure sports… Its parent company Fubon Techonlogy Group, has assets and companies in banking, finance, insurance, real estate, and telecommunications. It also owns Taiwan Mobile, the island’s biggest carrier. 
   • The momo shopping network provides hundreds of thousands of products such as beauty care, fashion clothing, fashion boutiques, 3C, digital home appliances, daily necessities, food travel tickets… etc. TV merchandise is now 100% off, discount coupons, 50% off group purchases, limited time down killing allows you to enjoy ultra-low prices

3. PC Home – 23.2M

   • PChome online shopping is one of Taiwan’s largest B2C e-commerce websites. It has been in operation since 2000. It is under the umbrella of Taiwan’s largest e-commerce group PChome Internet Home (8044-tw) and is a few top choices for Taiwanese consumers’ online shopping.

4. Taiwan online shopping sites No.3: Ruten

   • 15M monthly visits

     

   • Taiwan NO.1 largest auction site with more than 110 million pieces of goods. Also the world’s fourth largest auction platform, more than 1 billion page views per month.
   • There are more than hundreds of millions of products in the open air, providing the most favorable 24 categories of products such as toy dolls, living and home, computer accessories, 3C home appliances, etc., immediately select products to get free shipping and discounts. Open-air overseas purchasing service in Chinese, allowing you to easily buy all …

5. Taobao China/Amazon.com

6. Taiwan online shopping sites No.4: Biggo

   • 10.6M monthly visits
   • BigGo is a price comparison service based on vertical product search engine launched in Taiwan in 2016. The ecommerce startup has offices in Kaohsiung and Taipei and local websites in Taiwan,Japan, Thailand ,Indonesia and Italy.
   • BigGo-a full range of commodity price query tracking and price comparison website. All online product searches in Taiwan can be done at one time. Auctions, shopping malls, shopping sites, more choices, let you compare prices with BigGo!

7. Taiwan online shopping sites No.5: Books.com.tw

   • 13.8M monthly visits
   • Listed as one of Taiwan’s 100 Largest Companies for the fifth year. Exceeded five million customers (cumulative)
   • Books.tw to provide millions of books, department stores, audiovisual, design, stationery, food, organic, beauty, clothing. The online bookstore has a full range of traditional and simplified foreign language books and magazines, and the shopping network has a variety of department store design products to meet your shopping needs

8. Rakuten Taiwan – 4.3M

   • Rakuten Market has uniquely created high rewards for shopping, with no upper limit of 1% every day, doubling the points from time to time, and matching discounts of various brands to allow you to enjoy shopping discounts. Strictly select more than 7,000 well-known brands such as nitori, 3m, panasonic, hitachi, watsons, love shopping, edwin, mizuno, mos Burger, Guangsan sogo, Shennao life, jins, etc. Co-launch limited offers. Lotte Shopping offers 7-11 and FamilyMart pick-up, home delivery, and occasional free shipping activities.
   • Payment can be made using Lotte points, credit cards, line pay, pay first, and cash on delivery. Rakuten Market has must-buy Japanese cosmetics, health care products, must-eat food, groceries and home appliances, etc., allowing you to buy all the good things in Taiwan and Japan.

9. Costco Taiwan – 4M

   • Members-only warehouse selling a huge variety of items including bulk groceries, electronics & more.

10. FeeBee – 2.9M

    • The No. 1 website for price comparison shopping, including all shopping websites, with rich product information and product prices, for you to quickly search for products, compare prices, and save money and cheap shopping

11. Yahoo! Taiwan Shopping

    • Similar to Japan, Taiwan is a place Yahoo’s still very active.
    • Qimo Shopping Center-quality of life is all in Yahoo shopping, a good life is really not expensive! Millions of products, intimate customer service for you, 15-day appreciation period shopping guarantee

12. PC Store – 2.1M

    • The shopping street has more than 120,000 stores, and it is the e-commerce shopping platform with the largest number of stores in Taiwan. Shops on the shopping street are currently offering services such as cross-store home delivery $0 free shipping, 24h fast delivery, and four major supermarket pick-up discounts, which are your best shopping…

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 10 most visited Taiwan online shopping sites & apps 2023

1. Taiwan online shopping sites No.1: Shopee Taiwan

   • 76 million monthly visits
   •  Part of Sea (Garena), the game and ecommerce unicorn from Singapore. Shopee is the leading e-commerce online shopping site in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping

2. Taiwan online shopping sites No.2: MomoShop

   • 39M monthly visits
   • home shopping TV channel started in 2004 – A product of a joint venture between Fubon Taiwan, South Korea Lotte . Momo sells everything from beauty , food care, fine shoes, home life, leisure sports… Its parent company Fubon Techonlogy Group, has assets and companies in banking, finance, insurance, real estate, and telecommunications. It also owns Taiwan Mobile, the island’s biggest carrier. 
   • The momo shopping network provides hundreds of thousands of products such as beauty care, fashion clothing, fashion boutiques, 3C, digital home appliances, daily necessities, food travel tickets… etc. TV merchandise is now 100% off, discount coupons, 50% off group purchases, limited time down killing allows you to enjoy ultra-low prices

3. Taiwan online shopping sites No.3: Ruten

   • 18.9M monthly visits
   • Taiwan NO.1 largest auction site with more than 110 million pieces of goods. Also the world’s fourth largest auction platform, more than 1 billion page views per month.
   • There are more than hundreds of millions of products in the open air, providing the most favorable 24 categories of products such as toy dolls, living and home, computer accessories, 3C home appliances, etc., immediately select products to get free shipping and discounts. Open-air overseas purchasing service in Chinese, allowing you to easily buy all …

4. Taiwan online shopping sites No.4: Biggo

   • 13.3M monthly visits
   • BigGo is a price comparison service based on vertical product search engine launched in Taiwan in 2016. The ecommerce startup has offices in Kaohsiung and Taipei and local websites in Taiwan,Japan, Thailand ,Indonesia and Italy.
   • BigGo-a full range of commodity price query tracking and price comparison website. All online product searches in Taiwan can be done at one time. Auctions, shopping malls, shopping sites, more choices, let you compare prices with BigGo!

5. Taiwan online shopping sites No.5: Books.com.tw

   • 14.4M monthly visits
   • Listed as one of Taiwan’s 100 Largest Companies for the fifth year. Exceeded five million customers (cumulative)
   • Books.tw to provide millions of books, department stores, audiovisual, design, stationery, food, organic, beauty, clothing. The online bookstore has a full range of traditional and simplified foreign language books and magazines, and the shopping network has a variety of department store design products to meet your shopping needs

6. PC Home.com.tw – 28.2M

   • PChome online shopping is one of Taiwan’s largest B2C e-commerce websites. It has been in operation since 2000. It is under the umbrella of Taiwan’s largest e-commerce group PChome Internet Home (8044-tw) and is a few top choices for Taiwanese consumers’ online shopping.

7. Rakuten Taiwan – 6M

   • Rakuten Market has uniquely created high rewards for shopping, with no upper limit of 1% every day, doubling the points from time to time, and matching discounts of various brands to allow you to enjoy shopping discounts. Strictly select more than 7,000 well-known brands such as nitori, 3m, panasonic, hitachi, watsons, love shopping, edwin, mizuno, mos Burger, Guangsan sogo, Shennao life, jins, etc. Co-launch limited offers. Lotte Shopping offers 7-11 and FamilyMart pick-up, home delivery, and occasional free shipping activities.
   • Payment can be made using Lotte points, credit cards, line pay, pay first, and cash on delivery. Rakuten Market has must-buy Japanese cosmetics, health care products, must-eat food, groceries and home appliances, etc., allowing you to buy all the good things in Taiwan and Japan.

8. FeeBee – 5.2M

   • The No. 1 website for price comparison shopping, including all shopping websites, with rich product information and product prices, for you to quickly search for products, compare prices, and save money and cheap shopping

9. Yahoo! Taiwan Shopping

   • Similar to Japan, Taiwan is a place Yahoo’s still very active.
   • Qimo Shopping Center-quality of life is all in Yahoo shopping, a good life is really not expensive! Millions of products, intimate customer service for you, 15-day appreciation period shopping guarantee

10. PC Store – 3M

    • The shopping street has more than 120,000 stores, and it is the e-commerce shopping platform with the largest number of stores in Taiwan. Shops on the shopping street are currently offering services such as cross-store home delivery $0 free shipping, 24h fast delivery, and four major supermarket pick-up discounts, which are your best shopping…

Top 10 Taiwon online shopping sites/apps

COVID-19 has given a modest boost to the top online shopping sites in Taiwan, top Taiwan marketplaces, with platforms such as Momo, PChome, and Shopee strengthening their market positions. In a world struggling with the coronavirus pandemic, Taiwan is an outlier. The island nation has staved off the mercurial contagion, with dramatic implications for public health and the economy.

One of the biggest business stories of the past year has been the abrupt shift in many countries from physical to online retail. For instance, the e-commerce market in the U.S. grew 44% in 2020 while in Indonesia it expanded by 37%. Physical retailers have been the losers in many cases, as the new shopping habits are here to stay.

Taiwan’s e-commerce market (pure online platforms) in 2020 grew at a comparably modest pace of 16.2% to reach NT$241.2 billion (about US$8.6 billion), according to Ministry of Economic Affairs (MOEA) data. That growth was consistent with the double-digit expansion of recent years, notes Emily Leung, a Hong Kong-based analyst at market research provider Euromonitor. “Taiwan’s e-commerce market has been growing steadily, but not as strongly as elsewhere in Asia where there has been a larger shift from offline to online,” she says. (amcham.com.tw)

See also: Top 5 Taiwan online fashion sites

1. shopee.tw – No.1 Taiwan marketplace

   • Part of Sea (Garena), the game and ecommerce unicorn from Singapore. Shopee is the leading e-commerce online shopping site in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping

2. momoshop.com.tw

   • home shopping TV channel started in 2004 – A product of a joint venture between Fubon Taiwan, South Korea Lotte . Momo sells everything from beauty , food care, fine shoes, home life, leisure sports… Its parent company Fubon Techonlogy Group, has assets and companies in banking, finance, insurance, real estate, and telecommunications. It also owns Taiwan Mobile, the island’s biggest carrier. 
   • The momo shopping network provides hundreds of thousands of products such as beauty care, fashion clothing, fashion boutiques, 3C, digital home appliances, daily necessities, food travel tickets… etc. TV merchandise is now 100% off, discount coupons, 50% off group purchases, limited time down killing allows you to enjoy ultra-low prices

3. ruten.com.tw

   • Taiwan NO.1 largest auction site with more than 110 million pieces of goods. Also the world’s fourth largest auction platform, more than 1 billion page views per month.
   • There are more than hundreds of millions of products in the open air, providing the most favorable 24 categories of products such as toy dolls, living and home, computer accessories, 3C home appliances, etc., immediately select products to get free shipping and discounts. Open-air overseas purchasing service in Chinese, allowing you to easily buy all …

4. Biggo.com.tw

   • BigGo is a price comparison service based on vertical product search engine launched in Taiwan in 2016. The company has offices in Kaohsiung and Taipei and local websites in Taiwan,Japan, Thailand ,Indonesia and Italy.
   • BigGo-a full range of commodity price query tracking and price comparison website. All online product searches in Taiwan can be done at one time. Auctions, shopping malls, shopping sites, more choices, let you compare prices with BigGo!

5. books.com.tw

   • Listed as one of Taiwan’s 100 Largest Companies for the fifth year. Exceeded five million customers (cumulative)
   • Books.tw to provide millions of books, department stores, audiovisual, design, stationery, food, organic, beauty, clothing. The online bookstore has a full range of traditional and simplified foreign language books and magazines, and the shopping network has a variety of department store design products to meet your shopping needs

6. pchome.com.tw

   • PChome online shopping is one of Taiwan’s largest B2C e-commerce websites. It has been in operation since 2000. It is under the umbrella of Taiwan’s largest e-commerce group PChome Internet Home (8044-tw) and is a few top choices for Taiwanese consumers’ online shopping.

7. Yahoo! Taiwan Shopping

   • Similar to Japan, Taiwan is a place Yahoo’s still very active.
   • Qimo Shopping Center-quality of life is all in Yahoo shopping, a good life is really not expensive! Millions of products, intimate customer service for you, 15-day appreciation period shopping guarantee

8. pcstore.com.tw

   • The shopping street has more than 120,000 stores, and it is the e-commerce shopping platform with the largest number of stores in Taiwan. Shops on the shopping street are currently offering services such as cross-store home delivery $0 free shipping, 24h fast delivery, and four major supermarket pick-up discounts, which are your best shopping…

9. PayEasy

   • The largest corporate welfare network in the country, the best helper of the welfare committee: provide domestic and foreign reservations, home appliances, 3C, gift vouchers, travel, home, electronic gift vouchers, delivery vouchers, voucher vouchers, enjoyment vouchers, 10,000 special stores; suitable for corporate three-section benefits

10. UDN Shopping

    • Shopping Section of one of the three biggest newspaper in Taiwan, together with the Liberty Times and the Apple Daily.
    • Shopping malls provide more than 800,000 products, 3C home appliances, fashion, home life, special discounts, more shopping rewards, credit card installment 0 interest rate, free shipping, free return collection and other services, 24H enjoy shopping

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Top 10 Taiwan online shopping sites 2017

The e-commerce market in Taiwan has grown at a rapid pace over the past few years, with a market size of US$37.6 billion in 2016, and a 5-year average growth rate of 10-20%.  It is predicted that Taiwan

’s online retail platforms will eventually overtake sales in physical retail stores, accounting for more than half of the multi-billion dollar retail sector.”

1. ruten.com.tw

   1. Taiwan NO.1 largest auction site with more than 110 million pieces of goods. Also the world’s fourth largest auction platform, more than 1 billion page views per month.

2. pchome.com.tw

   • the leading ecommerce shopping site

3. Yahoo! Taiwan Shopping

   1. similar to Japan, Taiwan is a place Yahoo’s still very active

4. shopee.com.tw

   • Part of Sea (Garena), the game and ecommerce unicorn from Singapore

5. books.com.tw

   1. Listed as one of Taiwan’s 100 Largest Companies for the fifth year. Exceeded five million customers (cumulative

6. momoshop.com.tw

   • home shopping TV channel started in 2004 – A product of a joint venture between Fubon Taiwan, South Korea Lotte . Momo sells everything from beauty , food care, fine shoes, home life, leisure sports… Its parent company Fubon Techonlogy Group, has assets and companies in banking, finance, insurance, real estate, and telecommunications. It also owns Taiwan Mobile, the island’s biggest carrier. 

7. taobao.com

8. pcstore.com.tw

9. PayEasy

10. UDN Shopping

    • Shopping Section of one of the three biggest newspaper in Taiwan, together with the Liberty Times and the Apple Daily.

Other top Taiwan online shopping sites/apps

• GoHappy
• Rakuten Ichiba Taiwan.
• Gomaji
• 17Life  
• ibon Mart

Note:

Founded in 1996, PChome Online has been operating more than twenty years in business, PChome Online Inc. is now the leading e-commerce service group that covers almost every important aspect of the industry. They have three top players in the field: PCHome, Ruten Auction and PCHomeStore. PCHome is already expanded to Thailand.

See also: Top 5 Taiwan online fashion sites