Thailand online shopping sites & apps
Let’s have a check on the best Thailand online shopping sites/apps that can ship to US/UK/AU and top cities in Thailand: Bangkok, Chiangmai, Phuket, Pattaya, ….
In recent years, online shopping has gained popularity among Thais, with many turning to e-commerce sites and apps to buy a wide range of products and services. Some of the most popular platforms in Thailand include Shopee, Lazada which offer an extensive selection of products such as electronics, fashion, home appliances, and beauty products. Moreover, these platforms provide delivery and payment services to make the shopping experience convenient and hassle-free. Thousands of online stores also use these e-commerce platforms and marketplaces as a selling and marketing foundation, allowing them to reach a wider audience and sell their products quickly and easily to end customers.
- Shopee.co.th – regional ecommerce marketplace with a sleek mobile app
- Lazada.co.th – regional ecommerce marketplace owned by Alibaba group
- Wongnai.com – food and beauty reviews site
- Line Shop Thailand to leverage their most popular chat app in Thailand
- International sites: AliExpress.com, Amazon.com, Shein.com
- Kaidee.com – means good market in Thai, ecommerce marketplace
- HomePro.co.th – home decors and furnitures
- SiamPhone.com – mobile phones and accessories
- PowerBuy.co.th – electronics and home appliances
- Advice.co.th – IT products, computers and laptops, etc
- Central.co.th – online shopping store of Central, the largest retail chain group in Thailand
- Taladrod.com – car listing site
- Jib.co.th – IT products, computers and laptops, etc
- Priceza.com – price comparison site
People also read: Top 20 shopping apps in Thailand
Thailand online shopping sites No.1: Shopee.co.th
- 76.6M monthly visits
- This platform has gained popularity in recent years due to its user-friendly interface and competitive pricing. It offers a vast selection of products, including electronics, fashion, and groceries. Shopee also has a strong social commerce component, allowing sellers to connect with potential buyers through social media.
- Read more…
Thailand online shopping sites No.2: Lazada.co.th
- 34.8M monthly visits
- Buy Lazada, check prices, promotions, mobile phones, tablets, cameras, cosmetics, notebooks, TVs, electrical appliances, home decorations, children’s items, etc. Guaranteed cheap prices, free delivery throughout Thailand.
- This is one of the most popular online marketplaces in Thailand, offering a wide range of products such as electronics, fashion, home appliances, and beauty products. It also provides various payment options and delivery services, making the shopping experience convenient for customers.
- Read more…
Thailand online shopping sites No.3 Wongnai.com
- 11.6M visits
- The restaurant & beauty review startup is already growing sustainably. It’s restaurant’s reviewer community and a large amount of existing reviews are touch market entry barriers for any competitors wanna compete with it. Read my interview with Wongnai CEO Yod Chinsupakul
- 11.6M visits
Thailand online shopping sites: Line Shop app
- 2.4M monthly visits
- Food & drink, lifestyle, IT & gadgets, electronic products.
International sites:
- AliExpress.com
- Shein.com
- Amazon.com
Thailand online shopping sites No.3: Kaidee.com
- 3.2M monthly visits
- Kaidee means “Sell well” in Thai language.
- Free announcements, buy-sell houses, cars, used cars, motor homes, IT products, mobile phones, fashion, clothes and more, online shopping sources at kaidee.
HomePro.co.th 2.6M
- HomePro, the No. 1 home products center in Thailand, buy over 30000 electrical appliances, furniture and home decoration items, covering all home matters in one place. Shop online today at homepro.co.th and all branches nationwide
Siamphone.com
- 2.3M visits
Thailand online shopping sites No.4: Central.co.th
- 2M monthly visits
- This is the online shopping platform of Central Group, Thailand’s leading retailer. It offers a wide range of products such as fashion, electronics, and home appliances. Central Online also has a loyalty program for frequent shoppers, providing exclusive discounts and promotions.
Advice.co.th 2M
- Buy IT products, advice, computer accessories, notebook computer hardware, computer pc, check computer specs, buy computers, notebooks online and in front of 350 branches across Thailand.
Thailand car shopping sites
- Buy IT products, advice, computer accessories, notebook computer hardware, computer pc, check computer specs, buy computers, notebooks online and in front of 350 branches across Thailand.
Taladrod.com 1.8M visits
- Car listing site: Rod means car in Thai
Priceza.com 1.2M
- The leading price comparison site in Thailand
- Search, check prices and review all types of products before buying every time. Ready to receive promotional offers, great discounts every day | computer prices, mobile phone prices, camera prices, led tv prices, notebook prices
PowerBuy.co.th 0.95M
- The largest electronic retail chain in Thailand. PowerBuy belongs to Central Group.
- Update trends Electrical appliances, washing machines, air conditioners, refrigerators, mobile phones, tablets, cameras, computers, gadgets and many other IT products. Find great deals every day, deal of the day, every great promotion. Week weekly special, and monthly big promotion big campaign with other discounts that join the promotion such as coupon code, 0% installments from 4-10 months.
JiB.co.th 1.2M
- J.I.B. Computer Group Co., Ltd. distributes all kinds of IT products. special price, desktop computer, computer pc, notebook computer, software, hardware and check the price of a special computer with many promotion
Others also read: 7 Thailand most popular food delivery apps
Top 10 Thailand online shopping sites/apps 2023
Thailand online shopping sites No.1: Shopee.co.th
- 63.1M monthly visits
- This platform has gained popularity in recent years due to its user-friendly interface and competitive pricing. It offers a vast selection of products, including electronics, fashion, and groceries. Shopee also has a strong social commerce component, allowing sellers to connect with potential buyers through social media.
- Read more…
Thailand online shopping sites No.2: Lazada.co.th
- 50.3M monthly visits
- Buy Lazada, check prices, promotions, mobile phones, tablets, cameras, cosmetics, notebooks, TVs, electrical appliances, home decorations, children’s items, etc. Guaranteed cheap prices, free delivery throughout Thailand.
- This is one of the most popular online marketplaces in Thailand, offering a wide range of products such as electronics, fashion, home appliances, and beauty products. It also provides various payment options and delivery services, making the shopping experience convenient for customers.
- Read more…
Thailand online shopping sites No.3: Kaidee.com
- 3.9M monthly visits
- Kaidee means “Sell well” in Thai language.
- Free announcements, buy-sell houses, cars, used cars, motor homes, IT products, mobile phones, fashion, clothes and more, online shopping sources at kaidee.
Thailand online shopping sites No.4: Central.co.th
- 3.6M monthly visits
- This is the online shopping platform of Central Group, Thailand’s leading retailer. It offers a wide range of products such as fashion, electronics, and home appliances. Central Online also has a loyalty program for frequent shoppers, providing exclusive discounts and promotions.
Thailand online shopping sites No.5: Line Shop
- 3.2M monthly visits
- Food & drink, lifestyle, IT & gadgets, electronic products.
HomePro.co.th 2.5M
- HomePro, the No. 1 home products center in Thailand, buy over 30000 electrical appliances, furniture and home decoration items, covering all home matters in one place. Shop online today at homepro.co.th and all branches nationwide
Advice.co.th 2.2M
- Buy IT products, advice, computer accessories, notebook computer hardware, computer pc, check computer specs, buy computers, notebooks online and in front of 350 branches across Thailand.
JD.co.th – 2M (closed)
- JD Central is the Thai arm of JD.com, one of China’s leading e-commerce platforms. It offers a wide range of products such as electronics, fashion, and beauty products, with a focus on quality and authenticity. JD Central also has a strong logistics network and provides fast delivery services to customers.
Priceza.com 1.9M
- The leading price comparison site in Thailand
- Search, check prices and review all types of products before buying every time. Ready to receive promotional offers, great discounts every day | computer prices, mobile phone prices, camera prices, led tv prices, notebook prices
PowerBuy.co.th 1.7M
- The largest electronic retail chain in Thailand. PowerBuy belongs to Central Group.
- Update trends Electrical appliances, washing machines, air conditioners, refrigerators, mobile phones, tablets, cameras, computers, gadgets and many other IT products. Find great deals every day, deal of the day, every great promotion. Week weekly special, and monthly big promotion big campaign with other discounts that join the promotion such as coupon code, 0% installments from 4-10 months.
JiB.co.th 1.3M
- J.I.B. Computer Group Co., Ltd. distributes all kinds of IT products. special price, desktop computer, computer pc, notebook computer, software, hardware and check the price of a special computer with many promotion
Amazon.com
Top 10 Thailand online shopping sites/apps 2022
Shopee.co.th 51.58M monthly visits – No.1 Thailand online shopping sites
- Buy everything at shopee! All in one online shopping sell products online Shopping online is super easy, with promotions, discounts, guaranteed by shopee | free shipping all over Thailand | cash on delivery | cheap products
Lazada.co.th 31.13M
- Buy Lazada, check prices, promotions, mobile phones, tablets, cameras, cosmetics, notebooks, TVs, electrical appliances, home decorations, children’s items, etc. Guaranteed cheap prices, free delivery throughout Thailand.
Kaidee.com 5.95M
- Kaidee means “Sell well” in Thai language.
- Free announcements, buy-sell houses, cars, used cars, motor homes, IT products, mobile phones, fashion, clothes and more, online shopping sources at kaidee.
Amazon.com
PowerBuy.co.th 4.16M
- The largest electronic retail chain in Thailand. PowerBuy belongs to Central Group.
HomePro.co.th 2.59M
- HomePro, the No. 1 home products center in Thailand, buy over 30000 electrical appliances, furniture and home decoration items, covering all home matters in one place. Shop online today at homepro.co.th and all branches nationwide
Advice.co.th 2.39M
- Buy IT products, advice, computer accessories, notebook computer hardware, computer pc, check computer specs, buy computers, notebooks online and in front of 350 branches across Thailand.
Central.co.th 2.04M
- Online shopping portal of Central Group, the largest retail chain in Thailand. It’s a joint venture with JD from China with 500M funding.
JiB.co.th 1.54M
- J.I.B. Computer Group Co., Ltd. distributes all kinds of IT products. special price, desktop computer, computer pc, notebook computer, software, hardware and check the price of a special computer with many promotions
Priceza.com 1.44M
- The leading price comparison site in Thailand
- Search, check prices and review all types of products before buying every time. Ready to receive promotional offers, great discounts every day | computer prices, mobile phone prices, camera prices, led tv prices, notebook prices
Others also read: 7 Thailand most popular food delivery apps
Top 10 Thailand online shopping sites
สวัสดีครับ The top online shopping sites in Thailand ecommerce market is analyzed from SimilarWeb, Alexa and Truehits – a local site ranking tool in Thailand. They’re all collected and arranged with my working experience for almost five years as a Digital Marketer in Thailand ecommerce market. We can also look at their mobile apps to know if they’re also popular on the mobile ecommerce world or not.
I’m also glad that there are two ecommerce startups whose founders I interviewed them one or two years ago when they were out of the top ecommerce sites. Now with their growth, they’re playing a top roles at 5th and 6th positions: Priceza and Wongnai. The following statistics will be about their monthly visits. Time on site and page per visit represent for the quality of visits so they can tell many things.
10. Taladrod.com (4.08M visits)
Thailand online shopping sites
- Car listing site: Rod means car in Thai
- Time on sites: 10:56 mins
- Page per visit: 11
Total App Installs: 50K – 100K Rating 4.4 (Based on 468 votes)
- The visit’s quality of Taladrod is very good, and Thailand is the largest car market in Southeast Asia (will be soon surpassed by Indonesia) => it will have lots of room to grow.
9. Gangbeauty.com (2.34M visits)
- Cosmetics review site
8. Checkraka.com (6.74M visits)
- raka means price in Thai language
7. Siamphone.com (10.35M visits)
6. Wongnai.com (11.39M visits)
The restaurant & beauty review startup is already growing sustainably. It’s restaurant’s reviewer community and a large amount of existing reviews are touch market entry barriers for any competitors wanna compete with it. Read my interview with Wongnai CEO Yod Chinsupakul
- Time on site: 2:00 mins
- Page per visit: 6.09
Total Android App Installs: 1M – 5M – Rating 4.4 (Based on 23,433 votes)
- Interestingly to see page per visit of Wongnai is more than 6 pages while time on site is only 2 mins. Eg it’s quite quick to browse 6 pages within 2 minutes => maybe their users were very hungry while using the site, so they weren’t patient enough. Hmmm, not kidding!
5. Priceza.com (20.31M visits)
It’s not a surprise to see the price comparison startup Priceza in the top list as the price comparison site is growing and expanding to Southeast Asia, not just in it’s hometown Thailand. Read more about Priceza via my interview with Thailand Priceza CEO interview
- Time on site: 2:42 mins
- Page per visit: 2.26
- Total Android Priza Thailand shopping App Install 500K – 1M – Rating 4.3 (Based on 6,703 votes)
- It’s not surprised to see the two above factors are not as high as that of Lazada Thailand and Kaidee, as users were just comprising product prices, then quickly clicked to the lowest price ones and looked for detail information.
4. Samsung.com
Samsung the first time jumps into Top sites in Thailand, also in Top ecommerce sites in Indonesia 2017.
- Time on site: 2:09 mins
- Page per visit: 2.09
- Time on site and page per visit of Samsung is pretty humble if compared with other sites in the top sites. Hence we can guess that most visitors visited for product’s information rather than conducting a shopping transaction. For example: if you wanna buy Galaxy Note 8 then Samsung Thailand will redirect you to https://www.s-estore.com/product/SM-N950F/
- By the way, do you know why I’m using a colorful Samsung’s logo while using a normal Samsung logo in the top 10 ecommerce sites in Indonesia? Because Thais is the most color favorite people in Southeast Asia.
3. AliExpress.com
Launched in April 2010, AliExpress (www.aliexpress.com) is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, the United States and Brazil. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices. AliExpress is a business within Alibaba Group.
Alibaba is, again, showing up it’s scary power while occupying two of three top spots in Thailand with Lazada and AliExpress. And a similar situation in Indonesia with Lazada Indonesia and Tokopedia (minor share). Read more: Top 10 ecommerce sites in Indonesia 2017
- Time on site: 8:47 mins
- Page per visit: 10.5
2. Kaidee.com (22.52M visits)
- A brother with OLX in Indonesia and Chotot in Vietnam. Kaidee (in Thai means: sell well), a classified platform for both new and second hand product listings.
- Time on site: 7.59 mins
- Page per visit: 10.82
- Total Kaidee Thailand shopping App Installs: 5M – 10M – Rating 4.2 (Based on 90,980 votes)
1.Lazada.co.th (70.06M visits)
Time on site: 5:51 mins- Page per visit: 5.75
- We can see Lazada Thailand has a crazy monthly visit, which is just a bit smaller than Lazada Indonesia with 88M monthly visits. But the fact that Indonesia’s population is 250M+ around six times of Thailand’s 67M.
- Alibaba plans to make Thailand an inventory hub for Thailand – Vietnam – Cambodia – Laos and Myanmar. Now we can already see Taobao collection on Lazada Thailand
Are you entering the lucrative Thailand ecommerce market? Contact me here and let’s see how can I help!
Other best Thailand online shopping sites 2017
Read more:
- Top 12 online shopping sites in Indonesia 2017
- Top 10 online shopping sites in Taiwan 2017
- Top 8 online shopping sites in Japan 2017
- Top 10 online shopping sites in Vietnam 2016
Other Thailand online shopping sites
- Other big names are out of the top list
- One2car.com
- painaidii.com
- Travel destination site. Pai – nai – dii means “Go where good” in Thai
- 9carthai.com
- Tarad.com
- Weloveshopping
- Zalora
- CentralOnline
- CDiscount
- iTrueMart
Note: there are something worth to mention in the top online shopping sites in Thailand 2017
- Alibaba, again, marks its move with two sites Lazada (1) and AliExpress (3)
- Three car listing sites in top list as Thailand is the largest car market and producer in Southeast Asia
- Tarad used to be the ecommerce pioneer, then aqquired by Rakuten. Now Rakuten exited Tarad to another Thai company
- Central Group, the largest retailer in Thailand, bought Zalora Thailand and Vietnam for a rumor small price
- WeloveShopping & iTrueMart both belong to True Corp, the second largest telco in Thailand
- Central Group just got $500 million from JD for a joint venture CentralOnline. Let’s see what could Central do with JD expertise and money.
Top 12 Thailand online shopping stores 2015
Different from eCommerce in Indonesia and Vietnam, where there are many local online shopping stores in Thailand Top 100 Alexa, Top 100 Alexa Thailand are full of global ecommerce players and lots of entertainment and news websites. Let’s have a check on the most trafficked ecommerce sites to know what Thai people are interested in and what is the Thai eCommerce startups landscape now.
Amazon.com, Alexa 13, B2C.
Ebay.com, Alexa 23,
- international person to person auction site.
Lazada.co.th, 31, B2C
- According to many Lazada and ex-Lazada executives I’ve met in Thailand and Southeast Asia, Lazada Thailand is always one of the top three performers in Lazada Southeast Asia group.
Agoda.com, 37, B2C
- online hotel booking site.
Weloveshopping.com, 40, C2C
- Their tagline: “We’re the No.1 online shopping mall in Thailand”, Weloveshopping operated for more than 8 years. Now it has more than 320.000 stores attracted more than 300.000 visitors each day.
Pantipmarket.com, 51, a C2C and classified website
- and also an ecommerce arm of Pantip.com, the largest online community in Thailand. Thai people discuss and review anything on Pantip.
Tarad.com, 53
- 2/3 of the C2C website is now owned by Rakuten. The founders of Tarad are also founders of Thaisecondhand.com
AliExpress.com, 54
- Launched in April 2010, AliExpress is a global retail marketplace targeted at consumers worldwide. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices.
Alibaba.com, 55, B2B
- connecting buyers and suppliers around the world.
Booking.com, 76, B2C
- online hotel booking site. Need to check No.6 Agoda
TripAdvisor.com, 77, B2C
- online travel review and hotel booking site
AirAsia.com, 94, B2C
- low cost airlines. Need to check No.6 Agoda
Note about No. 4,10,11, 12: A high ranking of Agoda, Booking, TripAdvisor, AirAsia is probably because Thailand has millions of foreign tourists traveling to Thailand each year (24M+ in 2013) and a big expat community in Thailand with 4M+ foreigners.
Note: For more information about eCommerce sites in Thailand, you can also check my slides: Thailand Online & eCommerce Market
Thailand online shopping sites – Payment related websites
- Paypal.com, 33. This position might give you something in mind about the popularity of Paypal here. But you should check the above note about No. 4,10,11,12 too.
- Bangkokbank.com, 42, one of the largest banks in Thailand. Bank Transfer is one of the top three popular payment method in Thailand. Bangkok Bank also provides an online payment solution for merchants.
- KasikornBank.com, 45, K-Payment is a good online payment gateway in Thailand which is used by many well-established merchant companies due to it’s high requirements.
- SCBEasy.com, 61, SCBEasy is a dedicated website for online transaction of Siam Commercial Bank, one of the largest banks in Thailand. SCB probably have the largest ATM chain covering many cities in Thailand.
You might want to check more information here about online payment gateway in Thailand
Other top Thailand online shopping sites 2015
- Pantip.com, 5. Pantip is a general online forum, but if any product, hotel, restaurant is reviewed on Pantip then it will receive a big impact in branding and sales, positively or negatively.
- Olx.co.th, Alexa 24, forwarded from Dealfish.co.th, a group of classified websites in Southeast Asia
- Ddproperty.com, 111, online real estate site, you can find condo, houses, land… here
- konvy.com, 134, a cosmetic group-buying s site
- Taobao.com, 149, Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination ofchoice for Chinese consumers.
- Priceza.com, 183, the top price comparison site or leading product search engine as Priceza stated itself.
- SiamPhone.com, 199, you can find phone specification and compare features and prices here.
- Ensogo.com, 207, group buying site, founded by founders of ArdentCap/aCommerce
- One2car.com, 212, you can find car for sales by prices, features in this website.
- Pramool.com, 232, a Thai eBay website
- Zalora.co.th, 249,
- Thaisecondhand.com, 294, founded by founders of Tarad.com
- Taradplaza 300, also belongs to Rakuten, a B2C version of the market place Tarad.com. Maybe Rakuten is learning something from Taobao and Tmall in China.
- Wongnai.com, 302, the top online restaurant review site, recently Wongnai is entering beauty review and booking field.
- Skyscanner.co.th, 323, the flight & hotel meta search site is getting more attention in Thailand.
- Checkara.com, 324, you can find car, aparments and finance package here.
- Craiglist.co.th, 326, the world most popular classified site
- cDiscount.co.th, 327, the eCommerce version of Big C superstore from France, started around 6 months ago. Expanding strongly to emerging countries the world, in Southeast Asia cDiscount is operating in only two countries: Thailand and Vietnam.
Many hot eCommerce startups are not in the top 300 Alexa Thailand: WearYouwant, PomeloFashion, 500Trends, …
In a nutshell, there are not so many vertical eCommerce websites in the top 300 Alexa Thailand. And actually Thai startup scene was just getting hot one or two year ago. So lots of space for entrepreneurs to come and fulfill the need. And you, what else can you see from the list?